Finding ClickBank products to promote usually involves looking for those that are rising in the marketplace, looking like they’re about to become the next big thing. If you spot the right wave and catch it, you can ride it to a fat commission check.
But that’s easier said than done. First, you have to read the signs right, peer into the future, and pick the right product to promote. As Yoda says, “difficult to see. Always in motion is the future.” And that’s for a Jedi with magic powers. Yes, there are ways to spot products that are showing signs of going somewhere. But there are no guarantees.
Besides, even if you pick the right product, there’s no guarantee that your promotion will succeed. What if other affiliates get all the attention? What if their promotions are more attractive to buyers than yours? Instead of riding the wave, it knocks you off your surfboard and pins you to the ocean floor.
To make you job easier, I’ve come up with a new way to look for ClickBank products to promote that doesn’t require looking into the future. Instead, you look at the past, using the tools provided by Instant Affiliate Accelerator. And as they say, hindsight is 20/20.
The new addition to our tools lineup is called “Ready to Deal?” It’ll help you find ClickBank vendors who are primed and ready to work with affiliates to get the sales up.
The key is to find vendors who’ve recently made a lot of money, but whose sales are in a slump. They can still remember the sweet smell of victory, but right now they’re tasting bitter defeat. Is anyone going to be more motivated to accept requests for interviews, co-promotions, etc.?
Here’s how to find these vendors:
- Go to the Instant Affiliate Accelerator “Analytics” page.
- Select “Ready to Deal” from the drop down list under “Category Search”.
- Click the name of the desired category from the list below. To access subcategories, click the “+” icon next to the category name.
You’ll see a list of products from the category you selected, with those who’ve flown the highest and fallen the farthest recently at the top. Click on the products to bring up their details pages, and find their Gravity graphs. Gravity is a measure of how many affiliates are making sales of a product.
Here’s an example of one whose gravity was about 360 45 days ago, but has since been on a long slide down to about 85. The seller is probably still dreaming of the days when he had hundreds of affiliates making sales of his product.
You might think, “well, his gravity is still 85, so am I really going to get his attention with 85 affiliates still making sales?” But the fact is, there aren’t still 85 affiliates making sales. In fact, it looks like there haven’t been more than a handful of sales in the last two weeks. (If the product were still selling well, the yellow line would be up above the green bars.)
If you contacted this vendor and asked them to do a telephone or email interview about their product, do you think they’d be excited about the opportunity to get things rolling again? You bet!
The next product down the list may be an even better prospect.
It looks like they launched about 45 days ago, hit their peak about 40 days ago, and have sold almost nothing since then.
Once you’ve found some vendors that look like prime prospects to approach, you need to check their sales pages for a few things (click the product title at the top of the details page to open the sales page in a new window):
- Is the product still available for sale? In some cases, sales may have tanked because the product is sold out. Obviously, you don’t want to waste your time working with those sellers. They may be great marketers with other great products to promote, but they’re not the prospect we’re looking for who are feeling the pain of their product’s decline.
- Is the product worth promoting? As with any affiliate promotion, you should check out their sales materials to make sure you’re not going to hurt your reputation by promoting them. You may even want to purchase a copy of the product so that you can check it out for yourself and be sure it’s not going to embarrass you. An added benefit of doing this is that, when you approach the vendor, you’ll be able to tell them, “I bought your product, I think it’s great, and I have an idea for promoting it,” which a vendor whose sales are declining will certainly appreciate. Although they may be more willing than usual to give you a review copy for free, they’re also more likely to resent being asked for free copies of something they’re anxious to sell.
- What are other people saying about the product? Google a few reviews of it (and be sure you’re not just reading the biased reviews of affiliates trying to make sales) to be sure it’s sales haven’t nose dived for good reason.
Finally, once you’ve chosen a product to promote, it’s time to contact the vendor. I don’t claim to be an expert in the area of setting up joint ventures. One thing you might do is ask if you can interview them about the product. When you publish the interview, odds are they’ll be willing to link to it, which will increase the visibility of your promotion and help you make more sales.
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